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Wisair Releases Consumer Electronics Wireless USB Survey Results

Portable Media Players and Printers - the most Attractive Wireless USB Applications

CAMPBELL, Calif., January 25, 2007 - Today, Wisair released the findings of a new Wireless USB (WUSB) survey, which it conducted during the 2007 International CES. The Wireless USB survey of nearly 200 manufacturers, developers, and potential buyers of consumer technology uncovered that portable media players and printers are the most attractive applications for wireless connectivity to the PC.

When asked if Wireless USB would be beneficial for mobile phones (to transfer video/music to and from a PC or to print photos directly to a printer), 55 percent of respondents would find this connectivity solution very beneficial.

"We are extremely encouraged by the results of this survey, as it further demonstrates that there is a burgeoning demand for high speed wireless technology that will remove the clutter of USB cables from the desktop," said David Yaish, Wisair CEO.

Eliminating the clutter of USB cables in consumer devices
When asked how beneficial Wireless USB would be for linking consumer devices to PCs, 63 percent of respondents found the portable media player to be the most appealing application, followed by printers (more than 60 percent). When it came to connecting external hard disk drives and camcorders (49.5 percent and 52.2 percent of the responses, respectively) respondents indicated this was less beneficial than connecting to digital still cameras (56 percent), printers (60.4 percent) and portable media players (63.2 percent).

Finding the right price point
The Wireless USB survey also uncovered that respondents would be willing to pay no more than roughly 25 percent more for Wireless USB technology over a similar wired product. Nearly 74 percent of respondents indicated that paying 15-25 percent more for WUSB technology was a reasonable, whereas less than 11 percent of respondents would be willing to pay a 30 percent increase for Wireless USB-enabled products. Interestingly, nearly 16 percent of respondents were not willing to pay extra for Wireless USB-enabled products over a similar wired product.

This survey was conducted at 2007 International CES held in Las Vegas from Jan. 8-11. Visitors entered their responses to three key questions in an electronic voting type of manner at a kiosk that was in Wisair's booth. Complete findings of the survey are now posted at http://www.wisair.com/content/wireless-usb-survey/

About Wisair
Wisair is a leading provider of WiMedia Ultra Wideband (UWB) and Wireless USB chipset solutions for consumer electronics, PC peripherals, and mobile devices. Leveraging the management teams' decades of wireless communications product development expertise, Wisair is the first company to deliver fully-functional WiMedia-based UWB chipsets and small form-factor reference designs that are available in a number of products that are being offered to the consumer market. Today, the fabless semiconductor company continues to focus on delivering low-cost, low-power, and high bit-rate wireless connectivity solutions. For more information, visit the company's web site at www.wisair.com.